As we age, we detect the signs of time on our skin: more fine lines, less firmness and elasticity, perhaps the development of discoloration or dark spots skin discolorations. Once women are aware of this inevitable process, they want anti-ageing products and lifestyle advice to help resist lines and wrinkles from a very young age.

According to skincare experts, this is the right course of action – ‘you’re never too young to start taking care of your skin and protecting against sun damage’. As skin is weak and cannot defend itself against sagging and wrinkling.